about us

Owner/creative director Mackenzie is a Los Angeles based floral designer and creative director. With a background in marketing/pr, she was in search of a more creative path forward.

The world of botanical design lends itself to a life filled with adventure and beauty. What began as a tumblr name in the early 2000s and a love of Italian culture, passa parola is now the name of a beautiful collective rooted in the belief that creativity doesn't live in one box.

passa parola translates to spread the word in italian. It's how we started and how we continue to exist.

let’s make something together